Saw an email today soliciting “Cheap & Easy Social Media Management”
For the most part I don’t pay too much attention to these claims, but this one hit a nerve. Below is a the excerpt that sums it up.
… Most of you are too busy to do it all yourself and donÂ¹t want the hassle of fussing with the technology. Some of you have thrown up your hands in despair.
So here’s the good news: We’re going to do it for you, and it’s not expensive. For a limited time, you can start for as little as $XXX.xx  a month. Our new business, [removed] , will review and setup all the components of your social media infrastructure. We’ll even extract and write your blogs, or edit your original blog posts. We’ll twitter for you and maintain your connections. Without breaking a sweat, you’ll be a master of the new social media.
The Bold parts are what I have a problem with. The Red Bold part is what put it over the edge for me. Really? I can be a Social Media Master by letting someone else pretend to be me and do all the work? Who knew it was that easy?
I was always under the impression that this Social Media thing was about being a real person, with a real voice, with real ideas and opinions. Conversing, interacting, engaging with and getting to know other real people. Is it possible that I had this all wrong the whole time?
Is this sort of thing now common practice? I would think there are a great number of risks involved if your exposed, or when the service agreement ends. What happens then? The more I think on this, the more questions I have about it.
I don’t claim to be a Social Media expert or even a “Master” and I know there are legitimate business out there that help other businesses and brands build and create Social Media profiles and identities, but their claims just seem wrong regarding Social Media.