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Archive for February, 2010

FTW – Netflix takes a proactive approach, steps up and owns it.

February 11th, 2010 No comments
I signed up for a Netflix account recently after purchasing a new Blu-ray player that supports Netflix movie streaming. I figured "Wow, this is great. I can watch movies when I want from my netflix queue." My only worry was, would my current internet connection be able to sustain a quality viewing experience. I still have Verizion DSL. My town does not have FiOS available (and no plans to), and my location has an effect on overall DSL speeds. I've learned to live with it.

So when I had some intermittent problems accessing and watching movies via netflix, I assumed it was due to my connection. That is, until I received an email from Netflix that stated:

"Recently, you may have had trouble instantly watching movies or TV episodes via your Netflix Ready Device due to technical issues.

We are sorry for the inconvenience this may have caused. This is not a great way to begin your Netflix membership. So that you can properly experience Netflix, we would like to extend your free trial.."

I did not complain about the service, and in fact attributed it to my sometimes questionable DSL connection. But Netflix was right there to voluntarily step up, take the initiative and say oops, we goofed. It's refreshing to see a company take responsibility for their service without being prompted.

There is the argument that I am still on a trial membership basis, and they are just trying to initiate some damage control to keep me on as a paying user when the trial expires. Maybe, but it's good to know they are keeping tabs on the service and own it when something goes wrong.

Posted via email from Ed’s Posterous

Categories: Uncategorized Tags:

WordPress: Use Custom Fields To Add Keyword Metadata to Your Posts

February 4th, 2010 6 comments
Keywords at edwardstafford.com

Keywords for edwardstafford.com

One of the short-comings with using WordPress is that it does not provide an easy, built-in way to include metadata for your web page descriptions and keywords (and rightfully so). Why Not? The reason is simply that WordPress cannot read your mind. I know it’s hard to believe when you consider what you can do with wordpress, but it’s true. The issue with Description and Keyword page metadata is that, to be truely effective, it should be created to  describe the content found on each individual page. It’s how search engines like google determine how to categorize and index each page. Now, there are some SEO “experts” who will argue that this information is not very relevant anymore, and I do agree with that for the most part, but there are still SEO benefits to including this metadata vs. not including it at all.

I’ve been giving this some thought lately and developed a couple ideas of how to add these features into a wordpress site without too much difficulty. A bulb went off in a moment clarity when I started to think about using the Custom Fields to store page specific metadata. I was even naive enough to think I was on to something new (should have known better) but as I started researching some ideas, I realized there were others already doing similar things. Oh well, a minor detail. I took my own approach to the idea anyway, if for no other reason than a learning exercise. Ultimately, this could be added as a premium feature to any custom theme using a couple hooks and some custom theme options magic.

Read more…

Categories: Code Mode Tags: , , , , , , , , ,

What are your credentials worth?

February 3rd, 2010 No comments

Security Watch posted an interesting article today discussing the value of personal login credentials, or username and password combinations used to access online services. I often get asked question about why people hack into computers, or write and spread viruses and malware. My answer has always been that it’s less about damaging computers or systems anymore, and more about being stealthy and collecting valuable information that can be used for monetary gain. This article paints a general picture and help to explain of how much our information is worth, answering the question – Why do they do it?.

Twitter credentials worth $1,000 to cybercriminals
Gmail account worth $80.00 +

According to the article, the actual value of account credentials is based mainly on popularity of the application, and the `popularity’ of the account, but I’d also include type of application, authority of the account holder, and the probability of an account granting access to additional valuable data as determining overall value of the credentials.

Read the full Article here.

Posted via web from Ed’s Posterous

Categories: Internet, Security Tags: , , ,